TikTok + Touchdowns = Momentum

NIL deals and social media clout are now driving merch sales into the billions. One Nasdaq disruptor is first to align with a football dynasty and a commerce giant.

A $200 million endowment focused on Black Americans is taking shape

ALEX DANIELS of The Chronicle of Philanthropy
August 13, 2025

Started in 2020 as a five-year initiative inspired by the racial justice outcry following the police murder of George Floyd, the California Black Freedom Fund plans to expand to a $200 million endowment. The move is both rare in the world of philanthropy and politically bold, given the Trump administration's efforts to eliminate race-based grant making.

Originally a designated fund of the Silicon Valley Community Foundation, the fund spun off on July 1, renaming itself the Black Freedom Fund, to indicate its new national scope. Over the past five years, it has drawn more than $97 million in donations. Of that, it has directed $45 million to 206 nonprofits in California, largely working to increase the sway of nonprofits that serve Black people, with a portion of the remainder being reserved to start the endowment.

Marc Philpart, the fund's executive director, said the endowment will let the fund make grants of $10 million a year without cutting into its asset base, assuming historical rates of return on investments.

By establishing a durable institution with a sizable reservoir of cash, the fund can serve as a lasting beacon to smaller organizations serving Black communities in California, Philpart said.

"When a crisis occurs in the Black community, philanthropy parachutes in, there's a wave of support, and then as soon as the news cameras turn away, the support recedes," he said. "We need enduring institutions that are led by and committed to the Black community in ways that have a lasting impact."

DEI targeted

Philpart's fundraising for the endowment comes as the Trump administration has characterized diversity, equity, and inclusion programs as illegal and has called for investigations of large foundations that support diversity programs.

Under Philpart's leadership, the California Black Freedom Fund started the Legal Education, Advocacy, and Defense for Racial Justice Initiative, which provides pro bono legal consulting and training for nonprofits. The program operates on the premise that there isn't anything illegal about racial justice funding.

But the 2023 Supreme Court ruling against considering race in college admissions, in a pair of cases brought by Students for Fair Admissions against Harvard University and the University of North Carolina, was viewed by some as an indication that private philanthropies could not legally engage in race-based grant making -- and the issue is far from settled.

While Philpart's fundraising pitch might resonate with some donors, others are sure to be nervous, given the scrutiny placed on race-based grant making by the White House, said Dan Morenoff, executive director of the American Civil Rights Project, a litigation and advocacy nonprofit that has challenged affirmative action programs.

The White House has directed the Department of Justice to root out instances of race-based grantmaking, which it considers discriminatory.

"You don't want to be on their radar because they are fervently looking for people to make examples of at this point," Morenoff said.

While some corporations and philanthropies, including the Chan Zuckerberg Initiative, an early supporter of the California Black Freedom Fund, have retreated from supporting racial justice, Philpart is counting on securing support from donors who want to stay with the cause even as the issue is argued in various court cases stemming from Trump's anti-DEI executive orders.

The attacks from the administration, Philpart said, have been a "clarifying moment" for many donors and have generated interest in the fund.

"People have rallied to us and really doubled down on their commitments to support Black freedom and Black power," he said. "That is the most telling thing coming out of this moment -- that there is a critical mass of leaders throughout the country who care very deeply about the community."

70 financial supporters

One grantmaker that has doubled down is the California Wellness Foundation. The foundation made an initial grant of $500,000 when the fund was first launched, then made a $200,000 commitment to a separate fund created by the California Black Freedom Fund in response to the January Los Angeles fires, and recently added $500,000 to support the spin-off.

Richard Tate, president of the California Wellness Fund, said the new fund is "needed now more than ever" because of attempts by the administration to roll back equity efforts.

"The fact that we are talking about a Black Freedom Fund is an acknowledgment that not everyone has equal standing in the culture," he said. "Whatever headwinds that may exist because of this political moment, now is the time for us to continue to be explicit about our intentions of supporting a community."

Philanthropy needs to act quickly by unleashing more money in grants to support areas like litigation, public advocacy, and the replacement of lost federal funds, said Glenn Harris, president of Race Forward, a nonprofit racial justice advocacy group. But, he said, lasting institutions that can respond to future challenges are also needed.

"There's a balancing act," Harris said. "It's really clear that struggles for liberation and justice are going to be with us for a minute."

Among the two dozen grant makers that chipped in to start the fund are the Akonadi, Conrad Hilton and San Francisco foundations as well as the Emerson Collective, Crankstart, the Evelyn and Walter Haas Jr. Fund and the Silicon Valley Community Foundation. The total of institutional funders to the effort since 2020 now exceeds 70.

Why endowments

Among the groups the fund has supported are the East Bay Permanent Real Estate Cooperative, a community-owned cooperative that "removes land and housing from the speculative market and places it into permanent community stewardship," according to the fund.

A late 2023 survey of nearly 300 foundations conducted by the Center for Effective Philanthropy found that more than two thirds of grantmakers did not offer endowment grants. Half of those that did so made them to arts organizations and museums.

Nonprofits led by Black people receive endowment grants even more rarely, according to a 2022 analysis of social change organizations by the Bridgespan Group, a philanthropy consultancy, which found that nonprofits led by Black people had endowments that were only a fourth as big as those led by white people.

Since then, some grant makers have stepped forward to support endowments at organizations serving members of Black communities, said Darren Isom, a partner at Bridgespan. For instance, in 2022 the Robert Wood Johnson Foundation made grants of $5 million each to three racial justice organizations led by people of color: UnidosUS, the NAACP, and Faith in Action.

"Endowments are transfer of power from philanthropic organizations to the organizations that are closest to the work," he said. "From an impact perspective, the work is more high impact, more beneficial, and more durable if it's owned by and led by those that are the closest to issues and closest to the communities."

Philpart is confident that despite the blow-back against diversity and racial justice, the fund can raise enough money to meet its goal.

"We're drawing people out who want to prove we are greater than divisiveness, we are greater than bigotry, and we are a greater than racism," he said. "We are better than all the things that pull us apart and don't fundamentally improve anyone's well-being."

______

Alex Daniels is a senior reporter at the Chronicle of Philanthropy, where you can read the full article. This article was provided to The Associated Press by the Chronicle of Philanthropy as part of a partnership to cover philanthropy and nonprofits supported by the Lilly Endowment. The Chronicle is solely responsible for the content. For all of AP's philanthropy coverage, visit https://apnews.com/hub/philanthropy.

Continue Reading...

Popular

How To Earn $500 A Month From Walmart Stock Ahead Of Q2 Earnings

Walmart offers a quarterly dividend amount of 23 cents per share. To earn $500 monthly, start with the yearly target of $6,000.

When Alabama Wins, This Nasdaq Brand Wins Too - Ad

With equity in the brand and athletes pushing viral drops, the University of Alabama is betting on more than just football wins. This company built the tech-and got the team on board.

XRP Slips Below $3 But It Will Outperform ETH From Here, Trader Touts

XRP (CRYPTO: XRP) is expected to outperform Ethereum (CRYPTO: ETH) in the upcoming months, according to market commentators bullish on the token’s futur

Rural Colorado mourns 6 who died from suspected gas exposure at dairy farm

Six workers who died in what authorities suspect was include a 50-year-old father and two sons, an incident that left rural Colorado communities in mourning.

October 16 Changes the Microchip Game - and Investing - Ad

George Gilder-dubbed "America's #1 Futurist"-says while everyone's chasing AI, the real opportunity is in a 4-nanometer tech millions of times more complex. It's not another chip - it replaces them. Now built in Arizona, Gilder says 3 companies tied to this "super-convergence" could soar.

Macron Warns World Will Know By Monday If Putin 'Played' Trump Again

French President Emmanuel Macron has voiced apprehensions about Vladimir Putin potentially manipulating President Trump.

Trump administration is investing in US rare earths in a push to break China's grip

OMAHA, Neb. (AP) — U.S. production of crucial components in electric vehicles, smartphones and fighter jets is set to expand rapidly in the coming years, as the Trump administration intensifies efforts to build up in the United States to work to break on the global supply chain.

Major Investors Bet Big on This "Unlisted" Stock - Ad

When the former Zillow exec whose first venture sold for $120M starts a new company, people notice. No wonder the VCs behind Uber and eBay also backed Pacaso. Their platform sells fractions of premier properties, rewriting a $1.3T market. And it works, earning over $110M in gross profit to date.

Bill Ackman Invests $1.27 Billion in Amazon, Adds To Google and More

Bill Ackman has made a hefty investment in Amazon, pouring in more than $1.27 billion within a span of three months.

The Tesla Shock Nobody Sees Coming - Ad

While headlines scream "Tesla is doomed"...Jeff Brown has uncovered a revolutionary AI breakthrough buried inside Tesla's labs. One that is helping AI escape from our computer screens and manifest itself here in the real world all while creating a 25,000% growth market explosion starting as early as October 23rd.

Baidu's AI Cloud, Robotaxi Push Gain Speed Even As Ad Business Slows: Analyst

Baidu faces challenges in shifting tech landscape. Analyst maintains Buy with lowered price forecast, citing ad weakness and AI investment.

Keep This Stock on Your Watchlist - Ad

They're a private company, but the same firms that backed Uber, eBay, and Venmo already invested in Pacaso. They've even reserved their Nasdaq stock ticker.

780,000 pressure washers are under recall after some consumers report explosions and impact injuries

NEW YORK (AP) — About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.

Keep This Stock on Your Watchlist - Ad

They're a private company, but the same firms that backed Uber, eBay, and Venmo already invested in Pacaso. They've even reserved their Nasdaq stock ticker.

Intel Deal Splits Experts, Beijing Pressures Alibaba And ByteDance On Nvidia, Zuckerberg Reshuffles AI Again —Tech This Week

The past week has been a rollercoaster ride in the tech world. From President Donald Trump's controversial stake in Intel Corporation to Beijing's backlash against Nvidia Corporation and Mark Zuckerberg's AI restructuring at Meta Platforms, the tech industry has been buzzing with activity. Let's dive into the details.

Mystery surrounds $1.2 billion Army contract to build huge detention tent camp in Texas desert

WASHINGTON (AP) — When last month awarded a contract worth up to $1.2 billion to build and operate what it says will become , it didn’t turn to a large government contractor or even a firm that specializes in private prisons.

Built for Gen Z. Backed by a Football Dynasty. - Ad

This brand's not Nike-and that's the point. It's fast, tech-driven, and built for viral drops. Now, it has equity backing from one of college sports' most iconic names.

Microsoft reviewing Israeli military's use of its tech amid worker protests

REDMOND, Wash. (AP) — Worker-led protests erupted at Microsoft headquarters this week as the tech company promises an “urgent” review of the Israeli military's use of its technology during the .

Nestlé dismisses CEO due to an inappropriate relationship with a subordinate

Swiss food giant Nestlé said Monday it dismissed its CEO Laurent Freixe due to an inappropriate relationship with a subordinate.

Analysts Project This Stock Could Jump to $14 a Share. You Can Still Invest for $3.50. - Ad

The AI company making heart disease easier to detect is offering investors $3.50 investment units that include one convertible preferred share and one warrant, providing investors with access to 2 common shares. Based on analyst 1- year projections, that amounts to a near-term 500% return potential.

Trump's $11 Billion Intel Investment Doesn't Guarantee Tech Gain But Prevents Valuation 'Pain,' Says Leading Analyst

Ming-Chi Kuo says Trump's $11 billion Intel stake is a strategic vote of confidence that raises the chipmaker's valuation floor but won't solve its advanced chip manufacturing delays or intensifying competition.

Trump Says Discrimination Against American Tech Giants 'Must End' Now: Warns China And EU, 'Show Respect…Or Consider The Consequences'

The Trump administration is considering unprecedented visa sanctions on EU officials over the Digital Services Act, escalating U.S.-EU tensions with accusations that the law unfairly targets American tech companies and restricts free speech.

How to Hack a $1.3 Trillion Industry - Ad

Forget concrete. The new foundation for real estate success is digital, and Pacaso leads the way. Led by former Zillow execs, their tech hacks a $1.3T market by letting buyers co-own homes worldwide. They've already earned $110M in gross profits and reserved the Nasdaq ticker PCSO.

Skye Bioscience Advances Position In Competitive Obesity Market With Promising Data

Skye Bioscience's latest data show nimacimab boosted tirzepatide's weight loss effects and reduced obesity treatment rebound risk.

Ambarella Stock Is Trading Higher Friday: What's Going On?

Ambarella stock is trading higher Friday after the company reported better-than-expected second quarter earnings per share and sales and guided third quarter sales above estimates on Thursday after the market closed.

TikTok + Touchdowns = Momentum - Ad

NIL deals and social media clout are now driving merch sales into the billions. One Nasdaq disruptor is first to align with a football dynasty and a commerce giant.

Pakistan, China and Afghanistan hold summit in Kabul to boost cooperation

ISLAMABAD (AP) — are meeting on Wednesday in Kabul for a trilateral summit aimed at boosting political, regional and economic cooperation, officials said.

Peter Thiel Once Said Elon Musk And Mark Zuckerberg Are Convincing, But Jensen Huang's Nvidia Is The Real AI Race Winner Because Of This One Reason

Peter Thiel said he won't pick between Elon Musk, Sam Altman or Mark Zuckerberg in the AI race but argued Nvidia is the clear winner, dominating AI hardware after decades of neglect in semiconductor startups.

When Alabama Wins, This Nasdaq Brand Wins Too - Ad

With equity in the brand and athletes pushing viral drops, the University of Alabama is betting on more than just football wins. This company built the tech-and got the team on board.

Tariff Impact Exposes Aluminum Market Fragility

US and EU face challenges in aluminum supply chain due to Trump's tariff policy. EU prepares emergency measures to protect industry.

How August Jobs Data Could Set The Stage For A Homebuilder ETF Rally

August jobs data disappointed, but a Fed rate cut could revive housing demand. Here's how homebuilder ETFs could continue to rally as borrowing costs fall.

October 16 Changes the Microchip Game - and Investing - Ad

George Gilder-dubbed "America's #1 Futurist"-says while everyone's chasing AI, the real opportunity is in a 4-nanometer tech millions of times more complex. It's not another chip - it replaces them. Now built in Arizona, Gilder says 3 companies tied to this "super-convergence" could soar.

Microsoft (MSFT) Scored With Minecraft Movie: Is Call Of Duty The Next Box Office Hit?

Microsoft is the owner of multiple hit video game franchises, which may turn into box office hits and monetization chances for the tech giant.

Major Investors Bet Big on This "Unlisted" Stock - Ad

When the former Zillow exec whose first venture sold for $120M starts a new company, people notice. No wonder the VCs behind Uber and eBay also backed Pacaso. Their platform sells fractions of premier properties, rewriting a $1.3T market. And it works, earning over $110M in gross profit to date.

Trending Now

Information, charts or examples are for illustration and educational purposes only and not for individualized investment management This message contains commercial elements, such as advertising. We only send these offers to those who have opted in to our newsletter. Past performance is not indicative of future results. For these reasons we strongly suggest trading in a DEMO/Simulated account. The information provided by us is for educational and informational purposes only. We make no representations or warranties concerning the products, practices or procedures of any company or entity mentioned or recommended and have not determined if the statements and opinions of the advertiser are accurate, correct or truthful. If you use, act upon or make decisions in reliance on information contained or any external source linked within it, you do so at your own peril and agree to hold us, our officers, directors, shareholders, affiliates and agents without fault.

Copyright systemtrading.ca
Privacy Policy | Terms of Service